Daniel Avery Has Creepy Fun With Photocopiers in 'Taste' Video
It's good to be Daniel Avery — not only do you get to be the a prodigiously talented young producer/DJ with a hot remix resume as well as a promising recording career, but you get to do all sorts of dreamily disturbing things with photocopiers and share them with the world. The British artiste, who has done everything from DJing at Fabric to remixing The 2 Bears, has a hot new EP out on legendary London producer Erol Alkan's Phantasy label, called Need Electric, and the video for the track "Taste" takes an old technology to a new level.
The video was directed by Daniel Brereton, who has previously concocted clips for Kindness, Django Django, and many more. For the accompanying visuals to Avery's undulating, electro-inspired track, Brereton took an idea that's most commonly associated with goofing off in the office and made it into a piece of art. The distorted visages of people pressing up agains a color copier make up the meat of the "Taste" video, which ends up looking like some kind of Ecstasy-enhanced daydream enjoyed by a dozing secretary. Alkan says of the video, "Daniel B took it far further than we had ever imagined... He managed to capture a visual balance to what I personally feel the music holds, in the melody, a feeling of nature gone wrong, and that general essence of it still being outsider music."