iHeartBerlin Launches Scarf Collection to Mark Fifth Anniversary [Gallery]
In collaboration with Front Row Society, Berlin's nightlife bible iHeartBerlin has launched a collection of eight kaleidoscopic scarves. The collection serves to commemorate iHeartBerlin's fifth anniversary online. As iHeartBerlin founder Frank Schröder puts it, "I wanted to do something special for our fifth anniversary other then just a party. I wanted something physical and preferably related to fashion (everyone was expecting something printed, like a book)." The scarves are decorated with striking and colorful images culled from Schröder's own photos taken for the website. Glossy red nails, lustful kisses between dolled up companions, carefully arranged stuffed animals, alluring legs dressed in thigh-highs, rainbow-festooned hands giving peace signs and even some self-portraiture blended with Madonna's vintage mug serve as the images emblazoned upon the scarves.
"The approach from Front Row Society came just in the right moment. I already had a couple of these kaleidoskopes made of my party photos that I always wanted to use for something," says Schröder. "I actually made a whole series of new designs, only two of the ones that already existed made it into the collection." Available online via Front Row Society's own website, they also anticipate that the scarves will retail in the U.S., UK and Scandinavia in brick and mortar shops.
To showcase the collection, the collaborators dreamed up a look book and fanciful campaign photos shot by Julia Heuse. Not only do the images sell a certain vision of utopia, they also serve the purpose of showing the many uses and ways to wear the scarves. "As the scarves are so large (2x1.3 m) and the material is so flowing and soft (100 percent modal), they are perfect for draping dresses, tops, capes and accessories. I will actually make a little guide with some draping ideas that will come out hopefully next week."