Message On A Bottle: Send a Video With Your Whiskey
Leave it to the Brazilians to be a step ahead of the rest of the world when it comes to enjoying life's finer pleasures. Actually, international alcohol empire Diageo is based in London, but Brazil is where they've debuted their new +more technology, which will make it possible for you to send a piece of personalized media along with a bottle of whiskey.
The science behind the concept was developed by a company called Evrything [sic], which has its official launch this week. Their Brazilian test-run with Diageo's whiskey took place on Brazilian Fathers' Day, and served as a model that could (and hopefully will) be easily emulated in the rest of the world for any occasion year-round. The way it works is actually pretty simple: a special code is created on the exterior of the bottle, and that code can be scanned by the buyer's smartphone in order to create a personalized video message. When the whiskey is scanned again, on the recipient's end, the message will play. It may be a bit more expensive than just sending a card, but you've got to admit that the smiles it engenders will probably last a hell of a lot longer.