Nina Kraviz Creates Maximum Enjoyment From Minimalist Techno
Since the UK-based label Rekids started releasing material in 2006, their main focus has been on singles — particularly club vinyl. In the case of the career of Moscow upstart, Nina Kraviz, the label may be putting out their key release this year with her debut, self-titled album, released yesterday.
Kraviz's style rests on traditional house music with a minimalist twist. While the beats are usually four on the floor, typical pounding drive is dropped to a soft pulse. The surrounding elements are subtle in their entrancing formula, each click and hum forming an ethereal aura. Rather than house's usual wailing sirens, Kraviz goes the exact opposite route, her voice dribbling over the beat in a seductive mumble, in a manner that feels like she doesn't need to prove anything to you by raising her voice.
Kraviz's overall sound is best exemplified in her new video, "Ghetto Kraviz," where one can hear how minimalist techno and vocal repetition can interlock into something truly maximal. Check out the video below.