Obey Clothing Pop-Up Store Opens in London
Opening today and running just two weeks in London is the first pop-up store for cool, the outspoken, the one and only, Obey Clothing. A press release for the brand explains, "Through the vision of Shepard Fairey, Obey has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from Andre the Giant, a pop-culture athlete in the eighties, the Obey icon has been bombed in developed and rural cities around the world."
Often satirical and always full of color and embedded messages, Obey Clothing is a walking message that looks like one part art exhibit and another part graffiti. The goal behind the designs is to inspire wonder over one's environment — this is not your run-of-the mill pret-a-porter in other words, this is fashion for not only the fashion forward, but the intellectually forward too. Shoppers of the pop-up located at the Old Truman Brewery can expect to find T-shirts, sweats, knits, Obey denim, belts, wallet, bags and military inspired jackets and caps, and plenty of unique accessories.
The Sound & Vision Opening Reception for the pop-up store takes place from 7 pm to 10 pm at the Stolen Space Gallery at the brewery, RSVP is required and may be done by e-mail.