Osklen To Make a Splash in U.S.
If you're not familiar with Osklen yet — don't worry you will be soon. The Brazilian surf-meets-sophistication brand just shot an advertising campaign in California titled "Endless Summer," which will align California cool and Rio de Janeiro's beach culture. To further cement their arrival in the U.S. they will be showing at New York Fashion Week on September 11 at Lincoln Center.
The opportunity to show years earlier (the brand opened their first U.S. store in 2007) was there but founder Oskar Metsavah wanted to make sure the time was right: “I was invited some years ago to come, but I didn’t want to be like other Brazilian designers that have come to show in New York just to show without having any foundation,” said Metsavaht.
There's a reason Osklen has 62 stores in Brazil — their looks are both wearable and chic. Check out the the Brazilian brand with the gallery and below and stay tuned — we will be covering their show this fall. [via WWD]