Société Perrier

The Source for Nightlife & Culture

  • Sign up for our newsletter

    x
    Sign up for the newsletter

    * Required Field

    1. Global Newsletter

      Mixology by Perrier Newsletter

Prada's New Campaign Video Is a Fashion Checkmate

PRADA CAMP FW

Prada’s series of statement commercials never cease to amaze the fashion hungry, and their fall/winter 2012 advertorial is as captivating as ever.

In the video a dramatic game of chess unfolds between two femme fatales. Models Anne V, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak and Axente were cast as otherworldly, one-dimensional mannequins who fall, move and react according to the rules of this fashion game of chess.

It may sound like a sensory overload, but you're never distracted from the eye-catching prints and blocked colors of Prada's upcoming season. See this fashionably hypnotic rendition of the game of kings below.