Better Know A Blogger: Anna Litkovska of Generique

By Nilina Mason-Campbell

Self-described as “just an 18 year old girl who loves fashion, traveling, dancing and other things,” Anna Litkovska sits at the helm of her personal style and fashion blog Generique. Taking its name from one of her favorite songs, Generique serves to document her outfits and also her fashion experiences, be it at a fashion week event or out on the town. The site has been active for a year and a half and in that time it has netted Litkovska acclaim and styling jobs. We talked to the Ukrainian blogger about her reasons for launching it, her thoughts on local fashion at large and more.

What led to you starting your blog?
Anna Litkovska: I always had a passion for clothes and I didn’t like the fact that only my friends could see how I dress. I wanted to share my style with other people, who loves fashion as much as I do. So I decided to start a blog.

What are your favorite brands?
Prada, Dolce & Gabbana and Alexander Wang.

Other than oversized sweaters, what are your favorite trends?
Oversized coats [laughs]. I am crazy about those beautiful coats from the last collection of Raf Simmons for Jill Sander. And I also like flower prints for winter like in amazing Dolce and Gabbana collection.

What’s your favorite season to dress for? 
Summer! I know that lots of people think that fall/winter season gives much more opportunities to dress stylish but I don’t like too layered looks and for sure I hate Ukrainian winters — they are so cold! While the summer gives the opportunity to wear brighter clothes, light textures and all those beautiful shoes which you can’t wear in winter.

How would you describe Ukrainian fashion? 
Ukrainian fashion is a baby, but this baby is growing fast. There are a lot of talented people here, but as we don’t have the ability to have a good fashion education in Ukraine, we have to study on our own mistakes, so most of people start working in fashion in the very young age. We have two fashion weeks here in Ukraine, more and more cool shops are opening here and Ukrainian Vogue will be launched this March. I think that Ukrainian fashion has a great future.

No outfit is complete without…
Personality. You won’t look good if you are not confident in what you are wearing and if clothes don’t show your personality.

You covered Ukrainian Fashion Week recently. What was the experience like? 
Fashion Week is always a great experience. We have two fashion weeks in Ukraine — Ukrainian Fashion Week and Mercedes-Benz Kiev Fashion Days — and covered both of them. They are different in many ways, and honestly, I prefer MBKFD. But I was also excited about some fashion shows on Ukrainian Fashion Week. My favorite thing this season is that I visited fashion shows of David Koma and Jean-Pierre Braganza during MBKFD. I am more than excited about that! Hope to visit their shows during London Fashion Week one day.

What are you favorite opportunities that have come you way through the blog?
I started to work as a stylist! Being a fashion stylist was always my dream but I didn’t know how to start. But one day I just wrote to some photographers that I wanna try, gave the link to my blog so they could see my style and began to work!

What do you do when you’re not blogging?
Working, studying, hanging out with my friends and family, going to my dance classes.

What are three posts from your archives that new readers should view?
It’s hard for me to choose. For now my favorites are Sunday outfitPink dress and Sparkles.