Better Know a Blogger: Spiro Mandylor

By Adam Mazerall

In just over a year and a half, Spiro Mandylor has become a staple player on the Toronto fashion scene. He can routinely be seen out at the hottest fashion events, designer previews, and essentially anywhere a fashion-related story is to be had. More recently, the founder and curator behind popular Toronto blog It’s All Style To Me was a featured blogger talent on Stylicity, World MasterCard Fashion Week’s accompanying website. Find out more in our 10 questions with this dapper dossy*…

Describe It’s All Style To Me in one sentence.
It’s All Style To Me is an online magazine dedicated to keeping readers stylish with a unique insider’s view of the latest in fashion, design and events.

How did IASTM start?
I had started to focus on producing and selling my art work when in late 2010, a girlfriend of mine mentioned that she really liked my personal style and suggested that it would be a good idea to start a fashion or style blog with more of a male focus. Through my art shows and work at nightclubs, I already knew a lot of people in the fashion and entertainment industries. My sister was a model and mother a seamstress early on in her life, so I’ve grown up around fashion. Starting It’s All Style To Me seemed like a great idea.

What role do you feel social media plays in the fashion industry?
The social media frenzy reminds me of the dot-com boom of the mid-to-late 1990s. Social media is kind of that missing link that brings the customer closer to companies that manufacture the products or services they’re interested in. By personalizing and humanizing the company, social media engages and creates a better relationship with the consumer. Fashion is no exception. There’s also the speed. Why wait a week to get your fashion news when social media can deliver the information to you minutes after a show?

You’ve received many accolades as a blogger/curator of fashion and design content. What would you say has been your career milestone thus far?
It’s been a crazy 18 months, but I feel there is still a long way to go. I’ve interviewed a lot of big names in the industry, including Lily Aldrige, Carol Alt, Niki Taylor, Jeanne Beker, Janie Bryant (Mad Men), Todd Lynn, Oliver Spencer, Tommy Ton, Mena Suvari, Marlon Gobel, Andrej Pejic, and who can forget the Anna Dello Russo interview. I’ve also covered a huge number of fashion shows and events, all of this without the name or financial backing of a major media player. I’m very proud of that. This year marks a major milestone that sees It’s All Style To Me attract the attention of and working with big corporations such as Ford Motor Company, Olympus Photography, the International Olympic Committee and MasterCard. Then there are the parties and a few other projects I’m not at liberty to talk about just yet…

Where would you like to see IASTM in the next five years?
That’s a good question. I definitely want to work on more collaborative projects and get more talented people involved. It’s All Style To Me is bigger than just one person and this will be evident over the next five years. Great fashion, design, and event coverage is, and always will be, at the core of It’s All Style To Me.

How would you describe your style?
I’ve gone with ‘James Bond Villain Chic’ and I’m sticking to it.

What are your top three favourite designers/fashion houses?
I can never answer this question because I don’t have favourite designers; I have favourite collections. The same designer or fashion house can put out a great fall/winter collection and then all of a sudden, their spring/summer collection falls flat or vice versa. I will say that for menswear in particular, I’m very partial to the collections coming out of Milan, but then again there’s so much great accessible fashion out there. There hasn’t been a greater time than the present to be a fan of fashion.

What’s the “next big thing” that’s shaping fashion at the moment?
I think the biggest thing going on right now is accessibility. There seem to be an increasing number of famous fashion designers that are working closely with ‘fast-fashion’ retailers to deliver affordable collections to the masses. I think that the next big thing in fashion will be closer integration between traditional media and new media. This will change the way we learn about and shop for fashion apparel.

What are three posts on IASTM that you think new visitors should see to get a better sense of your site?
Read everything!

1. I think that the men’s seasonal trend reports are great, so check out the latest one for Spring/Summer 2012.

2. Along the same lines, Block Off: A Lesson In Men’s Blockology is the most viewed post on It’s All Style To Me by a landslide.

3. Finally, a lot of work goes into the seasonal Men’s Top 20 Lists that wrap up menswear for the big four. Get caught up on the Top SS12 for Milan, Paris, London, and NYC.

Do you have any advice for bloggers looking to cement themselves as an industry expert the same way you have?
I think that it’s important to understand what has been done to death and to aim for something different. A blog shouldn’t be a fan site dedicated to the obsession that you have with yourself. Make your blog about everything and everyone else but you. That’s how you’ll get ahead.

*Dossy, in historical slang, refers to one who is stylish and/or elegant. Just a smidgen of old-school colloquialism for you…

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