Label Love: Ethical Muse
Hemp, woven bamboo, fabric made from discarded toilet paper, yadda yadda yadda. Ethical fashion has a bad rep for being lumpy, scratchy and unflattering – basically, you wouldn’t buy it for any reason other than the fact it makes you feel a bit smug. So what if you want accessories that a) don’t make you look like part of the ‘knit your own yoghurt’ brigade or b) are giving something back to the earth and people in need?
Ethical Muse is a UAE-based company with a social conscience, designing and sourcing covetable pieces like bags, jewellery and scarves that just happen to be recycled, sustainable or made by artisans to provide incomes to local families.
Our pick of the online store are these Furaha beach bags (Dhs650). Handmade in East Africa to help the Weave Out Poverty charity, they come in two patterns and are finished with salvaged cow horn handles (no cows were harmed in the creation of this arm candy). Even better, every purchase from Ethical Muse carries a built-in donation that provides 20 nutritious school meals for children at Masollo Primary School in Uganda.
