Enjoy Ready-to-Make Drinks with Veev VitaFrute Cocktails
Waiting for a drink can be torture because when you’re ready for a cocktail, you want your drink now rather than later. That's why VeeV VitaFrute Cocktails are just right for those drinkers who lack patience. These ready-to-drink cocktails cut out the middle man and allow folks to get down to the good stuff — enjoying a nice refreshing cocktail made with no fuss.
“In all that we do, we want to enhance the social drinking experience by providing quality products that we can feel good about,” says Courtney Reum, co-founder of Veev. “Skimping on quality for convenience has never been an option for us, which is why we’re so proud of VitaFrute, our new ready-to-drink cocktails."
Ready-to-drink cocktails are nothing new and the spirit market continues to be overrun with pre-made drinks. However, the category is dominated by sugar-filled or lower calorie “skinny” varieties made with lower alcohol content and artificial ingredients that results in lower quality cocktails. VitaFrute is different and stands out among the rest. Not only are the cocktails easy to make — just pour over ice and voila, instant cocktail — it’s the first line of organic, all-natural, ready-to-drink cocktails to hit the spirit market. They taste great and are low in calories for those who are trying to stay in share. Available in margarita, lemonade and cosmopolitan varieties, VitaFrute combines VeeV Açaí Spirit with fresh ingredients to create a restaurant quality cocktail that can be enjoyed at home.
"We know VeeV fans enjoy our superfruit cocktails at their favorite bars, hotels and restaurants around the country, which is why we wanted to create pre-made VeeV based cocktails that consumers can simply pour over ice and enjoy at home anytime,” says co-founder Carter Reum.
Not only does VeeV offer a better way to drink, the brand does its part to help out the environment by partnering with 1% for the Planet, a global movement of companies that donate at least 1 percent of annual net revenues to environmental organizations. For the last five years, VeeV has donated to organizations that directly benefit the restoration and replantation of the rainforest and support the region's farming communities.
VeeV VitaFrute Cocktails are the first new offering from VeeV since originally coming to market in 2007. Founded by Courtney Reum and Carter Reum in Los Angeles, VeeV is the first açaí-based spirit on the market and has become the leader in a growing category of superfruit spirits. Due to its versatility, VeeV Açaí Spirit can be used to enhance cocktail classics, enjoyed on the rocks, or to create new libations. Get a taste for the superfruit liquor with the cocktail Veev created for Société Perrier below.