Heist On Abbot Kinney
The word fashion I hate. It’s a trend driven thing…. I like the word style. To me style is something that you exude from the inside.
Women in search of the best of the best in global contemporary fashion have found their nirvana. Nestled on a slower corner in Venice, California, Heist is packed to the brim with hard to find designer labels, boasting the likes of Brochu Walker, Isabel Marant and Humanoid. The minimalist boutique is instantly warm and inviting, with cozy knits and exquisitely crafted leather bags and boots in every corner.
The owner, Nilou Ghodsi, handpicks the clothing each season based on the clientele she’s built during the seven and a half years Heist has been open. She buys for the savvy, social, modern woman, with a specific focus on comfort and wearability. She has a blatant disregard for trends, and instead places importance on how a particular piece might fit into her clientele’s everyday lifestyle.
“The word fashion I hate. It’s a trend driven thing…. I like the word style. To me style is something that you exude from the inside," she says.
The staff is brutally honest with their clients, whom Ghodsi playfully refers to as “repeat offenders.” Newcomers can expect an honest answer and a personal shopping experience, both of which aren’t particularly easy to come by.
"It's very much a personal shopping experience. We know our clients, we know what they bought, we know what they need, we know what their faults are, what their strengths are, [and] we pull things that are going to work for them," she says of what sets Heist apart from other boutiques.
A day spent shopping at Heist feels a bit like picking through your older sister’s closet, especially if you were blessed with an older sister who had a taste for delicately embellished cardigans, chunky sweaters and soft, creamy leather. So stop by next time you’re in the neighborhood. We’re sure you’ll be glad you did.
