New York, NY
Fawnia Soo Hoo is a fashion and shopping writer/blogger based in New York City. She has reported on store openings (from the chic Lanvin on Madison Avenue to indie downtown shops, Annabelle and Julie Haus), survived the Soho chaos during Fashion's Night Out, and braved monster lines to report on mega-hyped sales from the likes of Opening Ceremony, Alexander Wang, and Christian Louboutin. She has a habit of taking work home with her — especially during New York's sample sale shopping season.