See Prince Rama’s New Retro-Futurist Video

By Jim Allen

“Inner Messages Morphing Over Resonant Time, Always Loving Infinitely Free & Everlasting.” That’s what the acronym I.M.M.O.R.T.A.L.I.F.E. stands for, at least according to the band’s new video for the song “Those Who Live For Love Will Live Forever.” However, the “band” doesn’t actually exist; it’s simply part of eccentric duo Prince Rama‘s concept for their new Top Ten Hits of the End of the World album, a faux compilation where each cut is credited to a different imaginary artist.

In real life, Prince Rama consists of a pair of Brooklyn-based sisters, Taraka and Nimai Larson. And their album, out now on the Paw Tracks label, is entirely the product of their own quirky vision. The aforementioned video, meanwhile, was commissioned from the sibs by the Museum of Contemporary Art’s MOCAtv. Befitting the music, it’s a retro-futurist affair presented as a “restoration” of an old video tape. It abounds with agreeably cheesy sci-fi imagery that looks like a cross between an Atari 2600 game and a high school theater production of Close Encounters of the Third Kind, with synth-laden electro-disco pop to match. In all it’s artfully blurry glory, it’s a prefabricated piece of a past that sort of existed, a time when it felt like the future was just around the corner.

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